[EBS 입트영] 영어 작문 독학 ; Influencer Marketing(인플루언서 마케팅)

인플루언서 마케팅이라고 들어보셨나요?

과거 TV나 신문에서만 가능하던 제품 광고가 스마트폰과 여러 플랫폼들의 발달로 훨씬 다양해졌습니다.

파워블로그나 인기유튜버들이 합당한 대가를 받고 기업의 제품이나 서비스 등을 홍보해주게 되는데요,

4차 산업혁명 초연결 시대를 살아가며 이런 마케팅 전략이 점점 늘어날 것으로 보입니다!

ebs 입이 트이는 영어 Study Group Questions의 질문 3개를 가지고 influencer marketing에 대한 저의 생각을 짧게 정리해보았어요.

 

---

[Monday, June 1st, 2020]

 

1. Describe a YouTube influencer you follow. What is special about that person? Why is he or she so popular?

 

I have subscribed 박곰희TV YouTube channel which is about how to invest in stock markets well.

This channel is all for beginners who even don't know how to open stock accounts at all.

For beginners, investment is too complicated and difficult to start, so they rather give up doing it.

However thanks to him, I was able to open several stock accounts and place an order for some stocks that I wanted to buy!

He is also generating contents sponsored by a certain securities company.

His videos have not only useful information, but also the right mental and mind for investing.

That makes me trust him and follow his way of investing little by little. (but carefully)

 

 

2. Do you trust influencer marketing? Why or why not?

 

I usually turst influencer marketing, as long as the influencers have their own opinons too.

If they only look for money for marketing products, there shouldn't be trustworthy information.

Only if they have their own opinions and ideas about products that they are promoting, everything makes sense, I believe.

Therefore, we should look for influencers previous posts or videos before we trust them.

I would believe them, when their life style is consistent and well organized for promoted products.

 

 

3. What are some types of information you can gain from social media influencers?

 

For me, I get lots of useful information about electronic devices such as laptop computers, smartphones, or pads.

Before I make a decision, there should be time for me to compare as many devices as possible through social media influencers.

Because, electronic devices are quite expensive, and they will last at least two years, which means I should make a right decision in the first place.

The more expensive products are and the longer we keep using them, the more efforts we should give before buying them.:)

That is the only way to minimize mistakes and regrets!

 

---

 

위키피디아에서 가져온 influencer marketing의 정의입니다.

 

Influencer marketing (a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencer content may be framed as testimonial advertising; influencers play the role of a potential buyer, or may be involved as third parties. These third parties can be seen in the supply chain (such as retailers or manufacturers) or as value-added influencers, such as journalists, academics, industry analysts, and professional advisers.